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PR pitch

Pitch one original statistic to a journalist

Run a small original survey or mine your product data for one surprising, defensible statistic, then pitch that single finding to a journalist who covers your space. Reporters need data, not product announcements; an original number gives them a story and earns you an authoritative backlink plus a citation that AI engines reuse.

By The Marketinque TeamReviewed June 2026

The play

Run a small survey or mine your product data for one surprising, defensible statistic, then pitch that single finding to a journalist who covers your space. Reporters need data, not product news.

How to run it

  1. Find one defensible, surprising number from a quick survey or your own product data.
  2. Write a three-sentence pitch: the finding, why it matters now, the method behind it.
  3. Identify five journalists who’ve written similar data-led stories on this beat.
  4. Send personalised pitches; offer the full dataset and a quote.
  5. Follow up once after three to four days.

Watch out for

  • The stat must be real and methodologically defensible — reporters check.
  • Lead with the finding, not your product.

Best for

  • b2b saas
  • dev tool
  • marketplace
  • agency

Make this concrete for your product

Try the free idea finder now, or drop your email and we’ll run plays like this for your product end to end.

Tailor it to your product

Sources

  1. GEO: statistics + citations drive AI visibility (Princeton, KDD 2024)

Compiled by The Marketinque Team to our editorial standards.