PR pitch
Own the annual "State of [your niche]" report
Survey your niche annually and publish the results as "The State of [Niche]" — charts, methodology, quotable findings — offering each major outlet one exclusive angle. A recurring report compounds: year one earns coverage, year two earns comparisons against year one, and soon journalists cite you by default.
By The Marketinque TeamReviewed June 2026
The play
Run a yearly survey of your niche and publish the numbers as the definitive annual report, offering one exclusive angle per outlet. Year one earns coverage; by year two, journalists come to you.
Watch out for
- Publish methodology and sample size, or the numbers won’t survive scrutiny.
- Keep the core questions identical year over year — the trend line is the asset.
Best for
- b2b saas
- marketplace
- agency
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