Write /alternatives/[competitor] for each of your top 4
One page per competitor, targeting “[competitor] alternative”. Nothing else ranks this cheaply.
Step 3.1.1.1
Time: 12h
Done when
Open each alternative page and confirm it names a real competitor, states what that competitor charges from the competitor's own pricing page, and says plainly when a reader should choose them. List the pages and the competitor each covers. A page that cannot honestly recommend the competitor to anyone is an ad, not a comparison. (Proof: a list of the items.)