Add an honest feature comparison table to each
Answer engines cross-reference competitor claims and de-rank pages that lie. Concede real losses.
Step 3.1.1.2
Time: 2h
Done when
Open each alternative page and count the rows of its comparison table, and how many of those rows the competitor wins. Report both numbers for every page. A table you win on every row is not a comparison, and an engine checking it against the competitor's own pages will treat it as one that lies. A table shipped as an image counts as zero rows: an engine cannot read it. (Proof: a count.)