Write a “[you] vs [rival]” page for the two rivals buyers name most
A different query from “[rival] alternative”, typed later by a warmer buyer who has already shortlisted you both. One audited site had 73 alternatives pages and no head-to-heads, while comparison pages were its best template. Put the date beside every competitor price you quote; an undated price goes wrong within a year and reads as a lie.
Step 3.1.1.5
Time: 3h
Done when
List each “[product] vs [competitor]” page that is live, and for each say whether every competitor price on it carries the date it was checked. Pages with an undated competitor price do not count. (Proof: a list of the items.)