Borrow other people’s audiences
Integration marketplaces are simultaneously the highest-DR backlinks available and a real channel.
Objective 5.5
Target: 3 integrations shipped and co-launched
Inside this
- List the 20 tools your customers already use2h
Ask them; do not guess. The answer is rarely the one you would have picked.
- Ship the top three integrations60h
Ranked by how many customers asked, not by how interesting the API is.
- Co-launch each one with the partner20h
Shipping an integration silently is the most common way to waste one.
- Get listed in their marketplaces20h
Zapier DR 91, HubSpot 93, Slack 89, Notion 88, Airtable 82. Worth engineering for on their own.
- Run newsletter cross-promos with five non-competing tools16h
Same audience, different product. The cheapest qualified reach available at this size.
- Co-author one substantial asset with a partner20h
A report or benchmark you both promote. Two audiences, one production cost.