Build the referral loops

Acquisition that gets cheaper with scale instead of more expensive. Rare, and worth the build.

Objective 5.4

Target: 15% of signups from existing users

Inside this

Ship a double-sided referral incentive20h
Both sides get something. One-sided programmes feel like being used, and perform like it.
Put a “made with” badge on free-tier output16h
The classic bottom-up loop. Every free user becomes a distribution surface.
Trigger the ask at the promoter moment8h
Right after a win in-product. Asking on a random Tuesday wastes the goodwill.
Create one genuinely shareable artefact40h
A wrap, a score, a public report. Something users want to post because it flatters them.
Follow every customer who changes jobs to their new company1h
They arrive with new budget, a plan for their first ninety days and trust you already earned. Check the people who used you against LinkedIn each quarter, and open with the work you did together, not a pitch.