Compounding engine
Convert the one thing that works into systems that keep working while you are asleep, ill, or shipping product.
You are done with this stage when: 60% of new revenue came from systems that ran without you last week.
Objectives
- Industrialise content
Ten posts was an experiment. A hundred is a channel — but only with a system behind it.
- Build pages at scale
One template, hundreds of pages, one search pattern. The largest single SEO lever at this stage.
- Automate the lifecycle
The same emails you sent by hand in Phase 1, sent automatically and better.
- Build the referral loops
Acquisition that gets cheaper with scale instead of more expensive. Rare, and worth the build.
- Borrow other people’s audiences
Integration marketplaces are simultaneously the highest-DR backlinks available and a real channel.
- Stop being the bottleneck
At some point the founder-as-marketing-team stops scaling and starts capping growth. This plan puts that point near $20k MRR, which is our judgement, not a measured figure.