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Live42 checked claims
marketinque

Tag every store link so an install can be traced to the post that earned it

App Store links take a campaign token (pt and ct) and Google Play reads UTM source and campaign on store links; both report in the store’s own analytics. Apple lists a campaign only after 24 hours and shows a figure only once it reaches five.

Step 4.1.8

Time: 30m · For: mobile app

Evidence

In topics

Open in the launch plan

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The whole library, sourced.

Topics, plays, terms and the evidence behind each launch-plan step, every claim linked to the page it came from.