Campaign links - Acquisition - App Store Connect Analytics Help

What we recorded

Links use pt, ct and mt tokens. A first download within 24 hours of the click counts as a first-time download. A metric appears only if it reaches 5 in the date range; campaigns appear after at least 24 hours.

Claims that cite it

• Apple says campaigns appear in App Analytics only after at least 24 hours since launch, and that each metric shows only once it reaches a minimum threshold of 5 in the selected date range; a campaign’s data appears once it has first-time downloads from at least five users. (strong)