Understand and grow your app’s user base - Play Console Help

What we recorded

Re-read directly on 2026-11-10. You can filter store-listing conversion data by traffic source, store listing, country, language, UTM source and campaign, or acquisition state. The note that UTM source needs the ads and referrals filter, reported by two earlier readers, was not found in the page text.

Claims that cite it

• The Play Console lets you filter store-listing conversion data by UTM source and campaign, taken from parameters on links to the store listing. (strong)