Make every promise and badge on the site true before you send traffic to it
A form that says “every Monday” with no Monday email, a “listed on” badge whose listing 404s, a count that stopped being right months ago: each one makes the rest of the page read as invented. Send the first issue before you promise a schedule, and show a badge only for a listing you have opened this month.
Step 1.4.7
Time: 30m
Done when
List every promise printed beside a signup form (what will be sent, how often) and every “listed on”, “as seen in” or “featured in” badge on the site. For each, give the proof it is true today: the sent email, or the listing URL loading with the product on it. Anything without that proof fails the step. (Proof: a list of the items.)