Write an About page with a real name and face
Anonymous SaaS converts worse and gets rejected by curated directories.
Step 1.4.4
Time: 45m
Done when
Open the About page. Quote the passage naming a real person AND say whether a photograph of them is on the page — the step asks for a name and a face, and a team noun is neither. Curated directories reject anonymous listings. (Proof: the exact words.)