FTC Endorsement Guides

What we recorded

Cited by the plays directory-review-platform-flywheel, partnership-micro-creator-seeding, partnership-creator-format-bench. Read 2026-11-10 (through a fetch tool that can summarise; spot-check exact figures). FTC Q&A on the 2023-revised Endorsement Guides. Free products and perks must be disclosed in the content itself. Review suppression and incentives tied to positive reviews are deceptive. Gifting to influencers triggers disclosure. Supports both citing plays.

Plays that cite it

• Claim the review platforms and seed ten honest reviews
• Seed the product to 20 niche micro-creators, no strings
• Put a bench of small creators on the format you already proved