Partnership outreach
Co-author the definitive asset with a peer brand
Co-create a genuinely definitive asset — a benchmark report, master guide, or template system — with a non-competing brand that shares your audience. Two brands halve the work, double the distribution, and cross-endorse each other by association; the asset then earns links and leads for both, indefinitely.
By The Marketinque TeamReviewed June 2026
The play
Partner with a non-competing brand to co-create the reference asset your shared audience lacks — the benchmark report, the master template kit, the complete guide — with both names on it and both lists receiving it.
Watch out for
- Define ownership, lead-sharing, and hosting before the work begins.
- The asset must clear a higher bar than either brand would alone — that’s also the pitch to the partner.
Best for
- b2b saas
- agency
- marketplace
- creator
Make this concrete for your product
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