Partnership outreach
Swap recommendations with a same-size newsletter
Arrange a recommendation swap with a similar-size newsletter serving your audience: each writes a genuine two-sentence endorsement of the other, published the same week. Readers trust their newsletter’s recommendations far more than ads, the cost is zero, and the mechanic repeats monthly with a new partner for compounding growth.
By The Marketinque TeamReviewed June 2026
The play
Find a newsletter of similar size serving your audience with a non-competing offer and trade honest recommendations — each writes a genuine two-sentence endorsement of the other, same week. Zero cost, measurable clicks, repeatable monthly.
Watch out for
- Endorse only what you’d recommend unpaid — a hollow swap burns both lists.
- Match audience sizes roughly, or structure a fair multi-mention deal.
Best for
- creator
- indie hacker
- b2b saas
- ecommerce
Make this concrete for your product
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