Partnership outreach
Build the small integration; co-launch it loudly
Ship the smallest useful integration with the tool your customers most use alongside yours, then co-launch it: a joint announcement, both newsletters, both changelogs, and a listing in the partner’s integrations directory. Each side reaches the other’s audience with built-in relevance — and integrated customers churn less afterward.
By The Marketinque TeamReviewed June 2026
The play
Pick the tool most requested alongside yours, ship the smallest genuinely useful integration, and co-announce it: both blogs, both newsletters, both changelogs, the partner’s integrations directory. The integration is the excuse; the audiences meeting is the point.
Watch out for
- Agree the co-marketing plan before building — an integration nobody announces is a feature, not a play.
- Start from the partner’s directory requirements; they decide the listing.
Best for
- b2b saas
- dev tool
- ecommerce
Make this concrete for your product
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