Co-marketing session with an adjacent (non-competing) tool
Partner with a non-competing product that serves the same buyers on a joint webinar, co-authored guide, or bundle, with each side promoting to its own audience. Co-marketing exchanges pre-qualified attention at no ad spend and borrows the partner’s credibility — the cleanest way to reach a warm audience you don’t yet own.
By The Marketinque TeamReviewed June 2026
The play
Find a non-competing product that shares your audience and propose a joint session, guide, or bundle. Each side promotes to its own list, so both tap a pre-qualified audience at zero ad cost.
How to run it
- List 5 products that share your audience but don’t compete.
- Pitch one concrete joint asset (session, guide, or bundle) and the mutual benefit.
- Agree on date, format, and how each side promotes.
- Run it; split and follow up with the shared audience.
Watch out for
- Partner must share your audience but not compete.
- Agree on lead-sharing and promotion commitments up front.
Best for
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