Recruit three agencies to sell you into every client
Recruit three agencies or consultancies serving your exact customers as certified partners: train them free, give a referral margin, hand them co-branded materials. Every client engagement they run becomes a distribution event for you — one closed agency compounds into dozens of customer introductions a year.
By The Marketinque TeamReviewed June 2026
The play
Find the agencies whose clients are your ICP and make three of them implementation partners — free training, a referral margin, co-branded material. An agency that adopts your tool re-sells it with every engagement.
Watch out for
- Choose agencies whose book of clients matches your ICP, not the biggest logo.
- Structure the margin so partners win on renewals, not just the intro.
Best for
Make this concrete for your product
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Plays like this one
- Build the small integration; co-launch it loudlyShip the smallest useful integration with the tool your customers most use alongside yours, then co-launch it: a joint announcement, both newsletters, both changelogs, and a listing in the partner’s integrations directory. Each side reaches the other’s audience with built-in relevance — and integrated customers churn less afterward.
- Get bundled into the startup perk stacksPlace an exclusive deal in the perk bundles your buyers browse — accelerator perk pages, founder deal directories, or a bundle you assemble with adjacent tools. Early-stage buyers pick their stack from these lists, the placement outlives any campaign, and the discount only costs you when it converts.
- Co-marketing session with an adjacent (non-competing) toolPartner with a non-competing product that serves the same buyers on a joint webinar, co-authored guide, or bundle, with each side promoting to its own audience. Co-marketing exchanges pre-qualified attention at no ad spend and borrows the partner’s credibility — the cleanest way to reach a warm audience you don’t yet own.
- Co-author the definitive asset with a peer brandCo-create a genuinely definitive asset — a benchmark report, master guide, or template system — with a non-competing brand that shares your audience. Two brands halve the work, double the distribution, and cross-endorse each other by association; the asset then earns links and leads for both, indefinitely.