Partnership outreach
Recruit three agencies to sell you into every client
Recruit three agencies or consultancies serving your exact customers as certified partners: train them free, give a referral margin, hand them co-branded materials. Every client engagement they run becomes a distribution event for you — one closed agency compounds into dozens of customer introductions a year.
By The Marketinque TeamReviewed June 2026
The play
Find the agencies whose clients are your ICP and make three of them implementation partners — free training, a referral margin, co-branded material. An agency that adopts your tool re-sells it with every engagement.
Watch out for
- Choose agencies whose book of clients matches your ICP, not the biggest logo.
- Structure the margin so partners win on renewals, not just the intro.
Best for
- b2b saas
- dev tool
- marketplace
Make this concrete for your product
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