Reclaim unlinked brand mentions
Search for existing mentions of your brand or founder that are not hyperlinked, then send the author a brief, friendly request to turn the mention into a link. Because the writer already chose to mention you, reply rates far exceed cold link outreach — making this the easiest credible backlink win available.
By The Marketinque TeamReviewed June 2026
Run on marketinque’s own funnel · shipped 1×
Step 3.2.8 Reclaim links you have already earned in the SaaS launch checklist · phase 3, Authority baseline
The play
Find places that already mention your product or founder by name without linking, and send a short, friendly note asking the author to make the existing mention a link. Highest-conversion link outreach there is.
How to run it
- Search "[your brand]" -site:yourdomain.com; note every page that names you without linking.
- Confirm the page is reputable and the mention is positive.
- Email the author: thank them, point to the exact line, ask for the link. No byline means the editor or site owner.
- Track replies and follow up once after a week.
Watch out for
- Only request links where the mention is genuine and positive.
- One polite follow-up maximum — never pressure.
Best for
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Plays like this one
- Replace the dead links on pages that already rankScan ranking pages in your niche for dead outbound links, then email the owner: point out the broken link and offer your equivalent content as the fix. The opener is a favor, not an ask, which is why broken-link outreach converts when cold pitches don’t — and every placement inherits an aged page’s authority.
- Build the tiny tool other sites embedBuild a small, genuinely useful free tool — a calculator, grader, or generator your buyers reach for mid-task — and make it embeddable with attribution. Interactive utilities earn links passively for years because writers cite tools they use, and the tool doubles as a qualification magnet for the product behind it.
- One great guest post where your buyers actually readWrite one exceptional guest post for the single niche publication your buyers actually read, pitched with three specific angles and grounded in data or experience only you have. One authoritative placement in front of the right audience beats ten posts on link-mill blogs — for referral traffic, the byline, and the link.
- Get onto the resource pages built to link outSearch for "[topic] resources" and "useful links for [audience]" pages, then pitch your best reference asset — a guide, tool, or dataset — with a paste-ready one-line description. These pages exist to link out, so acceptance rates dwarf cold link begging; you’re helping a curator finish their page.
Sources
Compiled by The Marketinque Team to our editorial standards.