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Backlink outreach

Replace the dead links on pages that already rank

Scan ranking pages in your niche for dead outbound links, then email the owner: point out the broken link and offer your equivalent content as the fix. The opener is a favor, not an ask, which is why broken-link outreach converts when cold pitches don’t — and every placement inherits an aged page’s authority.

By The Marketinque TeamReviewed June 2026

The play

Find broken outbound links on ranking pages in your niche, build or match the content that used to live there, and alert the site owner with your replacement ready. You open with a favor — their page is broken.

Watch out for

  • Your replacement must genuinely match what died — a bait-and-switch gets ignored.
  • Report the broken link even if they don’t use yours; the goodwill compounds.

Best for

  • dev tool
  • b2b saas
  • agency

Make this concrete for your product

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Sources

  1. Ahrefs: broken link building

Compiled by The Marketinque Team to our editorial standards.