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Backlink outreach

Build the tiny tool other sites embed

Build a small, genuinely useful free tool — a calculator, grader, or generator your buyers reach for mid-task — and make it embeddable with attribution. Interactive utilities earn links passively for years because writers cite tools they use, and the tool doubles as a qualification magnet for the product behind it.

By The Marketinque TeamReviewed June 2026

The play

Ship a small free calculator, grader, or generator adjacent to your product and make it embeddable with attribution. Useful interactive assets attract links editorial content can’t — every embed and "via" mention is a vote for your domain.

Watch out for

  • Solve one narrow job completely; a mediocre multi-tool earns nothing.
  • The attribution link ships in the embed by default.

Best for

  • dev tool
  • b2b saas
  • indie hacker
  • ecommerce

Make this concrete for your product

Try the free idea finder now, or drop your email and we’ll run plays like this for your product end to end.

Tailor it to your product