alternatives · checked September 25, 2026

HubSpot alternatives: an honest comparison

HubSpot Marketing Hub is email, forms, landing pages and ads built on HubSpot’s CRM, with social publishing and a set of AI agents on the upper plans: a campaign agent that plans, a content agent that writes blog posts, social posts and landing pages, and a nurture agent that rewrites email for each contact. It is free for two users. The marketing agents start at Professional, $800 a month billed yearly plus a $3,000 onboarding fee. The alternatives split on whether you need a system of record or something that does the marketing work.

Written by marketinque, which is one of the alternatives below, so weigh it accordingly. Every price is read from the vendor’s own pricing page on the date above; nothing here is an affiliate link.

What does HubSpot cost?

From HubSpot’s pricing page, read September 25, 2026.

Plan	Price	What you get
Free	$0	Up to 2 users, no card. Email with 2,000 sends a month and HubSpot branding, forms, live chat, ads and reporting dashboards.
Starter	$20/mo per seat; offered to new customers at $10/mo, or $7/mo billed yearly	1,000 marketing contacts, 500 HubSpot Credits, Agent Hub and the prospecting agent, and email without HubSpot branding at 5 times your contact tier a month. Monthly billing has no annual commitment.
Professional	$800/mo billed yearly, or $890/mo billed monthly on an annual commitment	3 core seats, more from $45/mo each. 2,000 marketing contacts, 3,000 credits, social publishing, the campaign, content and nurture agents, and AI-search tracking. Plus a required one-time $3,000 onboarding fee.
Enterprise	$3,600/mo, billed yearly	5 core seats, more from $75/mo each. 10,000 marketing contacts, 5,000 credits, email and social approvals, revenue attribution. Plus a required one-time $7,000 onboarding fee.

Paid plans include HubSpot Credits, which power many agents, reset monthly and do not roll over; more cost $0.010 a credit, or $9 per 1,000 paid annually. The prospecting agent costs $1 per lead it recommends outreach for. The Breeze Assistant is included with every subscription, and the marketing tools have a 14-day free trial. HubSpot for Startups offers up to 90% off the first year of Professional or Enterprise to eligible pre-seed to Series A companies, on an annual commitment.

When should you choose HubSpot?

HubSpot describes itself as “For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting”. It is the better pick when:

You want a CRM and email tool you will keep as you grow, and to start free: 2 users, 2,000 email sends a month, forms, live chat and ads.
You have raised a pre-seed, seed or Series A round. HubSpot for Startups takes up to 90% off the first year of Professional or Enterprise if you work with an approved partner or your funding can be verified.
You want social posts published and scheduled to LinkedIn, Facebook, Instagram, TikTok, Reddit and X from the same place as your email, on Professional.
You already work in Claude: HubSpot’s free MCP connector lets Claude read and update your contacts and deals and build landing pages.
You need it working today. marketinque projects still open by waitlist.

What are the alternatives to HubSpot?

Products that sell to the same buyer, each priced from its own pricing page.

Product	From	Best for
Blaze.ai	$79/mo	Small businesses that want social content written, scheduled and posted for them across Instagram, Facebook, TikTok, LinkedIn and X
Copy.ai	$29/mo	Teams that want AI writing in chat now, and CRM-connected sales and marketing workflows later
Averi	$99/mo	B2B startups whose growth plan is SEO and AI-search content, published straight to their own site
Regie.ai	Free, then $49/mo	Founders and reps doing their own outbound: ranked accounts, contact data, email from their own inbox and a built-in dialer
Jasper	$69/mo	Marketing teams that want on-brand content at volume, with brand voice, audiences and product knowledge applied to every draft
Buffer	Free, then $6/channel/mo	Founders who post to LinkedIn, X and other social networks every week and want a simple scheduler, free for 3 channels
marketinque	$0 for now	Founders with no marketing team who want every stage of the funnel planned and drafted, and nothing published, sent or spent until they approve it

How does marketinque compare to HubSpot?

Where HubSpot is ahead, the table says so.

Price
HubSpot: Free for 2 users. Starter lists at $20 per seat, offered at $7 to $10; Professional is $800/mo plus $3,000 onboarding.
marketinque: $0 for now. The MCP server’s free tier needs no account; projects open by waitlist.
Edge: marketinque
Deciding what to do next
HubSpot: On Professional, the campaign agent (beta) turns a goal you set into a multi-channel plan, and marketing studio flags drops in AI-search visibility with a suggested next step.
marketinque: A launch plan with prerequisites names the next unlocked step, and each cycle works the next unlocked steps.
Even
CRM and email
HubSpot: A full CRM with 2,000 free email sends a month; paid plans send 5 to 20 times your contact tier, with automation.
marketinque: No CRM. Drafts email for your approval, and mails only your consented list directly.
Edge: them
Social publishing
HubSpot: Publishes and schedules to LinkedIn, Facebook, Instagram, TikTok, Reddit and X, from Professional.
marketinque: Posts for you after approval on Bluesky, dev.to, your own Discord and your consented email list. For LinkedIn, X and the rest, you post the approved draft yourself.
Edge: them
Human approval
HubSpot: It sends what you build or schedule; approval workflows for email and social are Enterprise-only. The prospecting agent can hold drafts for review or run fully autonomous.
marketinque: Every publish, send and dollar waits for your yes by default. An action runs on its own only after five clean approvals, and only on Bluesky, dev.to, your Discord, your consented email list and your project blog; spend always asks.
Edge: marketinque
Beyond the CRM
HubSpot: Email, forms, landing pages, ads, social and AI-search tracking, all inside HubSpot. No launch plan or directory work described on its site.
marketinque: The whole funnel: 48 channels, a 361-step launch plan and a 958-row backlink directory index, worked through one queue.
Edge: marketinque
Working inside Claude
HubSpot: A free MCP connector lets Claude read and write your CRM and build landing pages; marketing studio also connects to Claude, Gemini and ChatGPT.
marketinque: Runs inside your own Claude Code over MCP, or on its own.
Even
Team seats
HubSpot: 2 users on Free, per seat on Starter, 3 core seats on Professional and 5 on Enterprise, plus free view-only seats.
marketinque: One operator per project. No team seats or roles.
Edge: them

	HubSpot	marketinque
Price	Free for 2 users. Starter lists at $20 per seat, offered at $7 to $10; Professional is $800/mo plus $3,000 onboarding.	$0 for now. The MCP server’s free tier needs no account; projects open by waitlist.	Edge: marketinque
Deciding what to do next	On Professional, the campaign agent (beta) turns a goal you set into a multi-channel plan, and marketing studio flags drops in AI-search visibility with a suggested next step.	A launch plan with prerequisites names the next unlocked step, and each cycle works the next unlocked steps.	Even
CRM and email	A full CRM with 2,000 free email sends a month; paid plans send 5 to 20 times your contact tier, with automation.	No CRM. Drafts email for your approval, and mails only your consented list directly.	Edge: them
Social publishing	Publishes and schedules to LinkedIn, Facebook, Instagram, TikTok, Reddit and X, from Professional.	Posts for you after approval on Bluesky, dev.to, your own Discord and your consented email list. For LinkedIn, X and the rest, you post the approved draft yourself.	Edge: them
Human approval	It sends what you build or schedule; approval workflows for email and social are Enterprise-only. The prospecting agent can hold drafts for review or run fully autonomous.	Every publish, send and dollar waits for your yes by default. An action runs on its own only after five clean approvals, and only on Bluesky, dev.to, your Discord, your consented email list and your project blog; spend always asks.	Edge: marketinque
Beyond the CRM	Email, forms, landing pages, ads, social and AI-search tracking, all inside HubSpot. No launch plan or directory work described on its site.	The whole funnel: 48 channels, a 361-step launch plan and a 958-row backlink directory index, worked through one queue.	Edge: marketinque
Working inside Claude	A free MCP connector lets Claude read and write your CRM and build landing pages; marketing studio also connects to Claude, Gemini and ChatGPT.	Runs inside your own Claude Code over MCP, or on its own.	Even
Team seats	2 users on Free, per seat on Starter, 3 core seats on Professional and 5 on Enterprise, plus free view-only seats.	One operator per project. No team seats or roles.	Edge: them

Choose marketinque instead when you have no marketing team and want the next step decided as well as drafted: which channel, what to post, in what order; you need directory listings, a launch plan and outbound drafts in the same queue as your email; or $800 a month plus $3,000 onboarding is the wrong price for marketing agents at a company of one. How the approval queue works.

Common questions

How much does HubSpot Marketing Hub cost?

HubSpot’s pricing page lists a free plan for up to 2 users. Starter lists at $20 per seat a month and is offered to new customers, for a limited time, at $10 a month or $7 a month billed yearly. Professional is $800 a month billed yearly, or $890 billed monthly, with 3 seats and a required $3,000 onboarding fee. Enterprise is $3,600 a month plus $7,000 onboarding. Prices read September 25, 2026.

Which HubSpot plan includes the Breeze AI agents?

HubSpot has renamed Breeze Agents to Agent Hub. Agent Hub and the prospecting agent come with Starter; the campaign, content and nurture agents need Professional or Enterprise and consume HubSpot Credits. The Breeze Assistant, HubSpot’s chat assistant, is included with every subscription.

Does HubSpot post or send without approval?

It sends and publishes what you build or schedule. Approval workflows for marketing email and social posts are on Enterprise. The prospecting agent lets you review and edit each drafted email, or switch to a fully autonomous mode that sends without review.

Is HubSpot a good fit for a startup with no marketing team?

As the place your contacts, email and forms live, yes: the free tools cost nothing, and HubSpot for Startups takes up to 90% off the first year of Professional or Enterprise for eligible pre-seed to Series A companies. It sends what you build; the agents that suggest what to build start at Professional. marketinque is $0 for now and plans the launch as well as drafting it, but projects open by waitlist and it has no CRM.

Sources

Read September 25, 2026from each vendor’s own site. Prices change; if one here is out of date, tell us and we will correct it. All 8 tools side by side: the roundup. The other comparisons: Blaze.ai, Copy.ai, Averi, Regie.ai, Jasper, Buffer.

Try marketinque

Founders with no marketing team who want every stage of the funnel planned and drafted, and nothing published, sent or spent until they approve it. It costs $0 for now; projects open by waitlist, and the MCP server works today with no account.