Put an upgrade prompt at the limit moment
When they hit the ceiling, not on a schedule. Context is the entire conversion rate.
Step 5.3.5
Time: 10h
Done when
Reach the limit with a test account. The upgrade prompt appears at that moment, names what the limit blocked, and has a working path to buy. Quote the prompt text. (Proof: the exact words.)
If this is a change to your product
- What must become true
- When an account reaches a plan limit, the product shows an upgrade prompt at that moment, says what was blocked, and offers the next plan in one step.
- Where it usually lives
- The place in the product where the limit is enforced, not a settings page.
- The trap
- A prompt that blocks work the customer already paid for, or fires before they have had a first success. Show it after a win, never in the first session.