Take the same intent map to YouTube search

Someone searching “best X for Y” on YouTube is as far down the funnel as the one searching Google, and almost nobody in B2B is answering them there.

Group 5.1.8

Inside this

Pick ten high-intent queries off the cluster map1h
The same six shapes that work in text: best X, X for a use case, X vs Y, alternatives to X, how to reach an outcome, fix a problem. Broad category terms convert like entertainment.
Search each query on YouTube and read who already ranks1h
The live results tell you the intent and the real competition. Third-party difficulty scores for video are guesses.
Write the title and mock the thumbnail BEFORE you record45m
Packaging decides whether the video is seen at all, so it is the thing to judge while it is still free to change. If the mock does not look clickable next to the current results, the video is not worth making.
Make each video answer a sub-problem your product solves30m
Teach the thing completely, product visible throughout, one CTA at the end. A great tutorial with a bolted-on plug converts nothing, and neither does a gated one.
Judge each video per query, not on the channel average30m
Click-through and watch time are tracked per traffic source. A video can win on the query you targeted and lose on the channel dashboard.
Embed each video on its matching page, with the text under it1h
VideoObject markup on the page earns the video result; the transcript under the embed is what the page ranks for. Link the description back for the viewer, not for the link — YouTube’s are nofollow.