Ship 3–5 /for/[audience] or /use-cases/[job] pages

Done when

Open each audience or use-case page and list it with the audience it names, one phrase from its copy that matches how that audience describes the problem in public, the screenshot it shows, and the objection it answers. A page that swaps the audience name into otherwise identical copy is a template, not a page. (Proof: a list of the items.)

Do these first

• Write the ICP — including who it is NOT for

In topics

• Backlinks and directories