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Set up IndexNow

Push new URLs on publish instead of waiting for a crawl. One ping reaches Bing, Yandex, Naver, Seznam and Yep — and, through Bing, Yahoo, DuckDuckGo and Copilot.

Step 3.3.2

Time: 45m

Done when

Fetch the key file the site serves at its published path and confirm it matches the key the app submits with. Then show the submitter has actually run — a log line, or a recorded submission. A key file nobody pings is decoration. (Proof: the exact words.)

If this is a change to your product

What must become true
The key file is served at the published path, the app submits changed URLs to the IndexNow endpoint with that same key, and the submitter actually runs on publish.
Where it usually lives
A static key file plus a call on the publish path. Gate it on a real https origin so dev and preview never submit.
The trap
A key file nobody pings is decoration, and a key that does not byte-match the one the app submits with fails silently — the endpoint accepts the request and drops it.

In topics

Open in the launch plan

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