Reclaim links you have already earned

The cheapest referring domains available — someone already decided to mention you.

Group 3.2.8

Inside this

Find unlinked brand mentions45m
Search your brand name in quotes, minus your own domain. Log every mention without a link.
Email each one asking for the link1h
Thank them first, then ask. Conversion here is unusually high because they already like you.
Fix broken links pointing at you45m
Redirect each dead URL to the page that answers what the reader came for, or restore it. Sending them all to the homepage instead reads as a soft 404 and drops out of the index, which loses the equity you were rescuing.
Set a standing alert for new mentions10m
A Google Alert on the brand and your own name. The backlog is finite; what the plan earns later is not.