Take your own name out of every Search Console view
On a young site most clicks are people typing the name, which says nothing about whether the content ranks. Google’s branded filter needs a top-level property with enough impressions, so a new site usually filters the query instead: “not containing” the name and its misspellings. Read every step in this group on that view.
Step 3.8.6.7
Time: 15m
Done when
Give the clicks and impressions for the last three months with every query, then again with your name and its misspellings excluded, and say which filter you used. The second view is the one the other steps in this group read. (Proof: a list of the items.)