Win the store listing
Store search is where most app installs begin, and the listing is the whole funnel: it is the ad, the landing page and the checkout in one screen.
For: mobile app
Target: Store impressions → install rate you can watch move
Inside this
- Take the listing terms from the store ad platform, not from a guess2h
The ad tools expose what people actually type into the store — the closest thing to a keyword planner the app stores have.
- Make the first three screenshots carry the whole pitch4h
Almost nobody scrolls the gallery or reads the description. Three frames have to say what it is, who it is for and why it is better.
- Localise the listing long before you localise the company3h
The listing is a few hundred words and the store ranks each language separately. A market nobody else bothered to translate for is the cheapest ranking you will ever get.
- Ask for the rating at the moment the app just worked1h
Rating is both ranking input and conversion rate on the same screen. Ask after a success, never on launch, and never twice.
- Publish the Play listing before you decide iOS is the market8h
Journable, an AI calorie counter, reported $125,000 in 28 days with about 80% of its revenue from Android, in a 2026 Starter Story interview (self-reported). A store the founder crowd treats as an afterthought, and a second listing costs a day.