Harvest proof while you still know everyone

Testimonials are easiest to get from your first ten and hardest from your first thousand.

Objective 2.6

Target: 3 testimonials, 1 case study with a real number

Inside this

Ask your three happiest users for a testimonial30m
Send them a draft to edit. “Write whatever you like” gets you nothing for three weeks.
Put names or logos on the homepage30m
Ask permission first. Three real names beat a wall of unfamiliar logos.
Write case study number one3h
One customer, one before number, one after number, one quote. Two pages maximum.
Record a two-minute customer video1h
A shaky call recording with real specifics beats a produced testimonial with none.
Line up 20 users willing to review you later30m
G2’s own figure for review requests is an 11% conversion, so 20 asks will not land 10 reviews. Start with 20, keep adding names, and ask permission now to cash it in in Phase 2.