Unlinked Mentions: How to Turn Brand Mentions into Backlinks
vendor-claim
Joshua Hardwick · Ahrefs · 2020
How well we read it: read in full, on 2026-11-10
What we recorded
Ahrefs guide, updated 2020-11-20 (no original date shown). Unlinked brand mentions are a warm link prospect, found with Content Explorer, Google operators and alerts, then a short personalised request. Gives no overall outreach success rate and says no link-building tactic has a 100% success rate. A vendor blog, the standard practitioner reference; covers brand mentions, not founder-name mentions specifically.