Reddit / community post
Be the migration guide when a tool in your space shuts down
A tool shutdown orphans users who are actively searching for what to use next. Publish a genuinely fair migration guide — the shutdown facts, every real alternative including competitors, who each suits — and share it, disclosed, in the threads where refugees are asking. Fairness is the growth mechanic: one-sided guides get called out; honest ones get pinned.
By The Marketinque TeamReviewed June 2026
The play
When a known tool in your category sunsets, write the honest migration guide — what died, why, and a fair map of the alternatives including direct competitors — and share it where that tool’s users are asking what to do. Disclose your stake up front.
How to run it
- Verify the shutdown facts from the primary source (the tool’s own announcement) — dates, reason, data-deletion deadlines.
- Write the guide with a real comparison table covering ALL credible alternatives, including your competitors, and say who each one suits best.
- Publish on your own site first, then share in the shutdown discussion threads with your affiliation disclosed in the first line.
- Answer every comment for 48 hours; update the guide with corrections and credit the commenters.
Watch out for
- Never celebrate or dunk on the dying tool — its users are grieving a workflow, and its builders are watching.
- The guide must be genuinely useful with your product removed from it; you earn the mention by writing the best map.
- Disclose your affiliation in the post body, not a buried comment.
Best for
- b2b saas
- dev tool
- indie hacker
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Sources
Compiled by The Marketinque Team to our editorial standards.