Get added to the "best of" lists that already rank
Instead of trying to outrank the "best [category]" listicles, get into them: pitch each ranking author your product with the entry pre-written — blurb, screenshot, pricing, differentiator. The author gets a free content update, you inherit page-one visibility and a link, and buyers meet you inside content they already trust.
By The Marketinque TeamReviewed June 2026
Step 3.2.7 Get included in “best of” listicles in the SaaS launch checklist · phase 3, Authority baseline
The play
Find the "best [category]" listicles on page one, note what each entry includes, and pitch the author your inclusion with everything pre-written — blurb, screenshot, pricing. You’re offering a free freshness update.
Watch out for
- Make inclusion effortless: send the entry in their exact format.
- The strongest opener is a correction: an entry already on the list that no longer matches the vendor’s own page. Verify it, send the replacement line, and ask for your inclusion second.
- Never pay for placement without a sponsored/nofollow disclosure.
Best for
Make this concrete for your product
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Plays like this one
- Collect the links your existing relationships owe youList every organization already connected to you — tool vendors with customer showcases, integration partners with directories, your chamber of commerce, communities you belong to — and request the listing each already offers. These links require no persuasion, only asking, and a dozen of them typically sit unclaimed within reach.
- Build the tiny tool other sites embedBuild a small, genuinely useful free tool — a calculator, grader, or generator your buyers reach for mid-task — and make it embeddable with attribution. Interactive utilities earn links passively for years because writers cite tools they use, and the tool doubles as a qualification magnet for the product behind it.
- One great guest post where your buyers actually readWrite one exceptional guest post for the single niche publication your buyers actually read, pitched with three specific angles and grounded in data or experience only you have. One authoritative placement in front of the right audience beats ten posts on link-mill blogs — for referral traffic, the byline, and the link.
- Get onto the resource pages built to link outSearch for "[topic] resources" and "useful links for [audience]" pages, then pitch your best reference asset — a guide, tool, or dataset — with a paste-ready one-line description. These pages exist to link out, so acceptance rates dwarf cold link begging; you’re helping a curator finish their page.
Sources
- Google: qualify your outbound links
- Borja (@borjafat): outreach that opens with a verified correction to an existing entry
Compiled by The Marketinque Team to our editorial standards.