Build the offer screen shown after the reason is chosen

Done when

Open the cancel flow and choose each of the five reasons. Each leads to its own offer or a plain confirmation, and the cancel button stays visible on every screen. Give the five outcomes. (Proof: a list of the items.)

If this is a change to your product

What must become true

After a reason is chosen, the cancel flow shows the one offer written for that reason, and the person can still cancel from the same screen.

Where it usually lives

The cancel flow, between the reason question and the confirmation screen.

The trap

One discount offered to everyone buys back the wrong customers and teaches the rest to cancel for a coupon. Map each reason to one offer, and keep the cancel button visible.

Do these first

• Write one response per bucket: discount, pause, help, or let go

This unlocks

• Track saves, and the 90-day retention of saved accounts

In topics

• Retention and churn