Repackage tiers around the value metric
Charge for the thing that grows when they succeed, not for a feature checklist.
Group 6.2.5
Inside this
- List what each tier includes and which feature drives each upgrade2h
Use upgrade history, not opinion. The feature people upgrade for is the one the tier should sell.
- Redraw the tiers around the value metric1h
Each step up grows the metric. Remove feature checklists that do not map to it.
- Test the new tiers on new customers only8h
Two weeks of new signups on the new page. Compare conversion and average revenue against the old.
- Announce to existing customers with a grandfather date2h
Tell them early, keep their price for a stated period, and say what they gain by moving.