Introduce annual plans with a real discount
Two months free is the norm. It buys cash up front and a year of churn protection.
Step 6.2.2
Time: 10h
Done when
Open the pricing page. It offers an annual plan with the saving stated as months free or a percentage, and test-mode checkout completes on the annual plan. Give the pricing page URL. (Proof: a URL.)
If this is a change to your product
- What must become true
- Pricing offers an annual plan beside the monthly one with the saving stated, and an account can switch between them without contacting you.
- Where it usually lives
- The pricing page and the payment provider’s plan and price objects.
- The trap
- Annual plans with no stated refund rule and no proration on a mid-year upgrade create support tickets. State the refund rule on the page.