Add “how did you hear about us?” to signup
A free-text box beats any tracking script for dark-social discovery. Read every answer.
Step 4.1.1
Time: 1h
Done when
Open the signup form. It carries a free-text field asking how the person heard about you. The URL of the form is the evidence. (Proof: a URL.)
If this is a change to your product
- What must become true
- The signup form asks how the person heard about you in an optional free-text field, and the answer is stored on the user record where the weekly channel report can read it.
- Where it usually lives
- The signup form and the handler that creates the user, plus a nullable text column on the user record.
- The trap
- A required field costs signups, and a dropdown of your own channel list hides the answers you did not think of. Keep it free text and read every answer.