Work the pages that already link to your competitors
Someone has already decided this kind of page links out. Why they linked decides whether you can be next.
Group 3.2.12
Inside this
- Pull the sites linking to two or more competitors and not to you45m
Link Intersect in Ahrefs, Backlink Gap in Semrush. Two competitors is the threshold that separates a habit from a coincidence.
- Open each page and write down why the link is there2h
A tool, a study, a template, a quote — or an acquisition, a sponsorship or a friendship. Mark those last three as not winnable rather than pitching them; most of a competitor’s profile is not an opportunity.
- Find the dead and outdated links on those same pages2h
A link that 404s, or still loads while describing a product that shut down. Name the exact line, offer the page that finishes the reader’s task, and do not call a resource obsolete just because its owner changed.