Write the twenty prompts you will re-ask forever
Prompts are keywords. Six shapes carry the decision: category, use case, comparison, alternative, “is X actually any good”, and the one with the buyer’s constraints in it — must do this, must connect to that, under this price. The last is where a shortlist is actually cut.
Step 3.4.5
Time: 1h
Done when
List the prompts. Twenty or more, written as a buyer would type them, and recorded somewhere their wording will not drift — a prompt reworded between runs measures the rewording. The list must include queries you expect to LOSE, or the score can only ever go up. (Proof: a list of the items.)