Retrofit question-shaped headings on your top 10 pages
Headings that match how people ask are what extraction matches against.
Step 3.4.2
Time: 2h
Done when
Count the H2s on your highest-traffic pages and how many are shaped as a question a reader would actually type — ending in a question mark, or opening with what/why/how/when/which. Report both numbers. An extractor matches a question to a heading, so a page of noun phrases answers nothing it was not already ranking for. (Proof: a count.)
If this is a change to your product
- What must become true
- The H2s on the top pages read as the questions their sections answer, without changing what the sections say.
- Where it usually lives
- The page's own headings. This is a rewrite of the scaffolding, not new content — every section already answers something, and the heading is where that question is currently left implicit.
- The trap
- Numbered steps are the trap. '2. Work backward from a revenue target' becomes a worse heading if you bolt a question onto it and keep the number; either the sequence matters and the numbers stay, or it does not and they go. Do not end up with 'What is 2. Work backward'.