Talk to every single user

This is the only phase where you can. The information you get here shapes everything after.

Objective 2.3

Target: 10 recorded conversations

Evidence

Offer every signup a 15-minute call30m
Maybe one in five accepts. Those five are worth more than a hundred analytics sessions.
Run ten problem interviews and record them5h
Ask what they did before you, and what it cost. Never pitch during one.
Interview every user who leaves1h
At ten customers, one churn interview outweighs any dashboard you could build.
Write the top-five objections list45m
Verbatim, in their words. This document becomes your homepage, FAQ and ad copy.
Fix the number one objection4h
In the product or in the copy. Fixing it in copy is legitimate and much faster.