Write one sentence per customer on how they found you
The other half of the phase exit. If you cannot write it, you do not know which part of this phase to repeat.
Step 2.5.7
Time: 45m
Done when
List each paying customer with one sentence on how they found you, taken from them and not guessed. Ten distinct customers, each sentence naming a place or a person. (Proof: a list of the items.)