Skip to content
Live42 checked claims
marketinque

Ask every no for the reason and write it in one line

Ten no’s in the same words is your product spec. Ten different ones is a targeting problem.

Step 2.5.5

Time: 30m

Done when

List each lost deal with the reason given, in the buyer's own words. One line per deal, none of them reading “not interested”. (Proof: a list of the items.)

Do these first

In topics

Open in the launch plan

Keep reading

The whole library, sourced.

Topics, plays, terms and the evidence behind each launch-plan step, every claim linked to the page it came from.