Delete one step from signup
Every removed field is measurable conversion. Start with the one you “might need later”.
Step 2.4.2
Time: 1h
Done when
Quote the signup steps before and after the cut. The after list is one step shorter than the before list. (Proof: the exact words.)
If this is a change to your product
- What must become true
- The signup flow has one fewer step than before, and nothing it dropped was needed to create the account: the field or screen is collected later, or not at all.
- Where it usually lives
- The signup route and its form handler. A dropped verification or profile step usually moves to the first-run screen after signup.
- The trap
- A field removed from the form but still required by the handler or the database fails silently for some signups. Complete a signup as a stranger after the change.