Cal AI and Superwall case study

What we recorded

Vendor case study published 2026-04-15. 123 iOS A/B experiments, 160 paywall designs, 424 variants; 31% relative lift in trial-to-paid over 12 months. Whether Cal AI itself published the figures was not checked.

Claims that cite it

• Superwall’s case study says Cal AI ran 123 iOS experiments with 160 paywall designs and 424 variants, for a 31% relative lift in trial-to-paid over 12 months. (weak)