Subscription app trends and benchmarks 2026 (State of Subscription Apps)

What we recorded

Blog summary of the State of Subscription Apps 2026 data, re-read by a second reader. Hard paywall median 10.7% vs freemium 2.1% at day 35; this page calls it trial-to-paid in the text and download-to-paid in the chart caption. Yearly-subscriber one-year retention 27% vs 28%. Trials of 17-32 days 42.5% trial-to-paid vs 25.5% under 4 days.

Claims that cite it

• RevenueCat’s 2026 data reports a median day-35 conversion of 10.7% for hard paywalls against 2.1% for freemium, about five times. Its benchmarks page calls the figure trial-to-paid in the text and download-to-paid in a caption; its separate post defines it as download-to-paid. One-year retention of yearly subscribers is 27% against 28%. (moderate)
• RevenueCat reports a median 42.5% trial-to-paid for trials of 17 to 32 days against 25.5% for 3-day trials, and calls this 70% better; the arithmetic gives about 67%. (moderate)