Hard paywall vs freemium

What we recorded

RevenueCat post that defines the 10.7% against 2.1% day-35 figure as download-to-paid and says five times. The main benchmarks page calls the same figure trial-to-paid in its text.

Claims that cite it

• RevenueCat’s 2026 data reports a median day-35 conversion of 10.7% for hard paywalls against 2.1% for freemium, about five times. Its benchmarks page calls the figure trial-to-paid in the text and download-to-paid in a caption; its separate post defines it as download-to-paid. One-year retention of yearly subscribers is 27% against 28%. (moderate)