Do things that don’t scale

What we recorded

Cited by the play linkedin-install-it-on-the-call. Read 2026-11-11 through a fetch tool that can summarise; spot-check exact figures. An essay, not a study. Founders should recruit early users by hand. Describes the Stripe founders' "Collison installation": when someone agreed to try the beta, they asked for the laptop and set it up on the spot. Also treating one user as a consulting client, and the warning that once a client pays by the hour they expect everything. Anecdotes from YC companies; no measured outcome.

Plays that cite it

• When a prospect says "I will try it", set it up with them on the call