Google Analytics Help: URL builders and UTM parameters

What we recorded

Cited by the play paid-one-link-per-placement. Read 2026-11-11 through a fetch tool that can summarise; spot-check exact figures. Always use utm_source, utm_medium and utm_campaign; utm_id and utm_source_platform are recommended, and missing ones show as (not set). Values are case sensitive, so "Google" and "google" are two sources. Tagged clicks appear in the Traffic acquisition report. Nothing on self-reported attribution or offline placements.

Plays that cite it

• Give every sponsored placement its own link and code before you pay for it